{"product_id":"the-book-of-ichigo-ichie","title":"The Book Of Ichigo Ichie","description":"\u003cp\u003eEach moment in our life happens only once, and if we let it slip away, we lose it forever--an idea captured by the Japanese phrase ichigo ichie (pronounced itchy-GO itchy-A). Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or \"ceremony of attention,\" whose intricate rituals compel us to focus on the present moment.\u003c\/p\u003e\n\n\u003cp\u003eFrom this age-old concept comes a new kind of mindfulness. In The Book of Ichigo Ichie, you will learn to...\u003c\/p\u003e\n\n\u003cp\u003eappreciate the beauty of the fleeting, the way the Japanese celebrate the cherry blossoms for two weeks every April, knowing they'll have to wait a whole year to see them again;\u003cbr\u003e\nuse all five senses to anchor yourself in the present, helping you to let go of fear, sadness, anger, and other negative emotions fueled by fixating on the past or the future;\u003cbr\u003e\nbe alert to the magic of coincidences, which help us find meaning among the disconnected events of our lives;\u003cbr\u003e\nuse ichigo ichie to help you discover your ikigai, or life's purpose--because it's only by learning to be present, to be tuned into what catches your attention and excites you in the moment, that you can identify what it is that most motivates you and brings you happiness.\u003c\/p\u003e\n\n\u003cp\u003eEvery one of us possesses a key that can open the door to attention, harmony with others, and love of life. And that key is ichigo ichie.\u003c\/p\u003e","brand":"Héctor García","offers":[{"title":"Default Title","offer_id":51583048909024,"sku":null,"price":600.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6237\/6416\/files\/71irdF2LIKL._SL1500.jpg?v=1776343556","url":"https:\/\/noorisons.com\/products\/the-book-of-ichigo-ichie","provider":"Noori Sons","version":"1.0","type":"link"}