{"title":"PC","description":"","products":[{"product_id":"the-art-of-innovation","title":"The Art of Innovation","description":"\u003cp\u003eDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.\u003cbr\u003e\nThere isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.\u003cbr\u003e\nIDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. 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The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.\u003cbr\u003e\nKelley takes the reader through the IDEO problem-solving method:\u003cbr\u003e\n\u0026gt;Carefully observing the behavior or \"anthropology\" of the people who will be using a product or service\u003cbr\u003e\n\u0026gt;Brainstorming with high-energy sessions focused on tangible results\u003cbr\u003e\n\u0026gt;Quickly prototyping ideas and designs at every step of the way\u003cbr\u003e\n\u0026gt;Cross-pollinating to find solutions from other fields\u003cbr\u003e\n\u0026gt;Taking risks, and failing your way to success\u003cbr\u003e\n\u0026gt;Building a \"Greenhouse\" for innovation\u003cbr\u003e\nIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. 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This book shows how.Argues that every organization today—even those that “disguise” themselves as open or flat structures—are still hierarchies.\u003c\/p\u003e\n\n\u003cp\u003eRather than resisting this reality, this is book offers managers realistic ways to “tame” hierarchies to make them more humane, egalitarian places to work.\u003c\/p\u003e","brand":"Harold J. Leavitt ","offers":[{"title":"Default Title","offer_id":52370080334048,"sku":null,"price":625.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6237\/6416\/files\/81dJ5s17zlL._SY425.jpg?v=1777451662"},{"product_id":"the-first-muslim-the-story-of-muhammad","title":"The First Muslim: The Story of Muhammad","description":"\u003cp\u003eThe extraordinary life of the man who founded Islam, and the world he inhabited—and remade.\u003c\/p\u003e\n\n\u003cp\u003eLesley Hazleton's new book, Agnostic: A Spirited Manifesto, is out now from Riverhead Books.\u003c\/p\u003e\n\n\u003cp\u003eMuhammad’s was a life of almost unparalleled historical importance; yet for all the iconic power of his name, the intensely dramatic story of the prophet of Islam is not well known. In The First Muslim, Lesley Hazleton brings him vibrantly to life. Drawing on early eyewitness sources and on history, politics, religion, and psychology, she renders him as a man in full, in all his complexity and vitality.\u003c\/p\u003e\n\n\u003cp\u003eHazleton’s account follows the arc of Muhammad’s rise from powerlessness to power, from anonymity to renown, from insignificance to lasting significance. How did a child shunted to the margins end up revolutionizing his world? How did a merchant come to challenge the established order with a new vision of social justice? How did the pariah hounded out of Mecca turn exile into a new and victorious beginning? How did the outsider become the ultimate insider?\u003c\/p\u003e\n\n\u003cp\u003eImpeccably researched and thrillingly readable, Hazleton’s narrative creates vivid insight into a man navigating between idealism and pragmatism, faith and politics, nonviolence and violence, rejection and acclaim. The First Muslim illuminates not only an immensely significant figure but his lastingly relevant legacy.\u003c\/p\u003e","brand":"Lesley Hazleton","offers":[{"title":"Default Title","offer_id":52370080366816,"sku":null,"price":1060.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6237\/6416\/files\/913baNoqqPL._SL1500.jpg?v=1777451663"},{"product_id":"think-for-yourself","title":"Think For Yourself","description":"\u003cdiv\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"overflow-hidden break-words text-sm text-gray-600 mt-2 mb-2 leading-[1.3] line-clamp-[5]\"\u003eDo you really think for yourself—or do you let others think for you? In Think For Yourself , bestselling author Thibaut Meurisse delivers a powerful guide to help you navigate the complexities of modern life. Drawing from real-world examples, psychological insights, and actionable exercises, this book equips you with the tools to overcome biases, resist manipulation, and sharpen your critical thinking skills. More specifically, in Think For Yourself you’ll learn how Understand Your Inner Psychology : Learn how your desires to belong, be right, feel special, and maintain congruence shape your decisions—and how to overcome these biases. Separate Facts from Feelings : Master the art of distinguishing verifiable truths from subjective interpretations to make informed choices. Protect Yourself from Manipulation : Uncover the tactics used by false experts, conspiracy theorists, and multi-level marketing schemes to exploit your vulnerabilities. Navigate Information Overload : Discover strategies to filter out noise, escape echo chambers, and focus on the information that truly matters. Think in Terms of Probabilities : Embrace uncertainty and use logical reasoning to evaluate claims and predict trends effectively.Get your copy of Thinking For Yourself today and start cultivating the critical thinking skills that will set you free.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Thibaut Meurisse","offers":[{"title":"Default Title","offer_id":52444377776352,"sku":null,"price":650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6237\/6416\/files\/51U8_T7oWhL._SY425.jpg?v=1777535215"}],"url":"https:\/\/noorisons.com\/collections\/pc.oembed","provider":"Noori Sons","version":"1.0","type":"link"}